Customer is King, but you can always influence Kings and Queens

Professor Jeff French is a global thought leader in the fields of behavioral influence, Social Marketing, social communication and program planning and evaluation.

Jeff has published over 90 academic papers and five booksand numerous guides and tool kits on these subjects. Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University and teaches at four other universities on a regular basis. Previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2004 Jeff led the UK government review of Social Marketing and set up the National Social Marketing Centre in 2005. In 2009 Jeff became the CEO of Strategic Social Marketing Ltd…