A special masterclass in Emotion Analytics by Nick Godbehere Behavioral Insights Expert, Lead of Behavioral Insights in Hitch Marketing U.K..

MasterClass contents:

• Masterclass video
• Presentation slides

Video features:

• Audio language: English
• Subtitles: n/a
• Duration: 1hr 46min 13sec

About this Masterclass

A special masterclass in Emotion Analytics as delivered by Nick Godbehere on  April 2019 as part of the MasterClass session of The Mindspark in Alexandroupolis.

Emotions drive our actions – and most of the time we aren’t even aware of it. Harvard Business School professor Gerald Zaltman suggests that 95 percent of our purchase decision making takes place in the subconscious mind. This masterclass will touch on why understanding emotions is important for our businesses, for understanding our customers and providing outstanding customer experiences.

After attending this masterclass you will be aware of:
– Why emotions are important for brands and businesses
– The role of emotions in understanding your customers’ and your competitors
– Using AI software to measure emotions
– Using emotions for your business and brand

Video features:

• Audio language: English
• Subtitles: n/a
• Duration: 1hr 46min 32sec

Additional material