A special masterclass in Developing Powerful Brands by Global Brand Strategist Peter Economides, Founder of Felix BNI.

MasterClass contents:

• Masterclass video

Video features:

• Audio language: English
• Subtitles: n/a
• Duration: 2hr 01min 09sec

About this Masterclass

We used to think that brand drives marketing.

Now we know that brand drives business.

Because brand is culture. It expresses a belief and value system. And if this is powerful, motivating and engaging, it connects an organisation with the society in which it operates.

This is the power of branding which will be explored in this masterclass.

After attending this masterclass you will:

• Build an understanding of brand as culture
• Demonstrate the power of culture in today’s highly interactive, rapidly changing world.
• Provide the tools for developing a powerful brand to guide internal behaviour and create alignment between the organisation and the ecosystem within which it operates.

Video features:

• Audio language: English
• Subtitles: n/a
• Duration: 2hr 01min 09sec

Additional material