A special masterclass in Developing Powerful Brands by Global Brand Strategist Peter Economides, Founder of Felix BNI.
- Masterclass video
We used to think that brand drives marketing.
Now we know that brand drives business.
Because brand is culture. It expresses a belief and value system. And if this is powerful, motivating and engaging, it connects an organisation with the society in which it operates.
This is the power of branding which will be explored in this masterclass.
After attending this masterclass you will:
Presentation slides – Not Available