A special masterclass in Decoding Millennials generation by expert in Millennials and Gen Z, Dr Yiannis Kalogerakis, CEO JMK Anthropocentric Corporate Training

MasterClass contents:

• Masterclass video

Video features:

• Audio language: Greek
• Subtitles: n/a
• Duration: 1hr 01min 36sec

About this Masterclass

Discover what moves and motivates the new generation commonly known as Millennials or Generation Y. The generation that soon is to take the lead in total consumption, being the biggest part of the whole market.

Is the least blessed generation, with the lower consuming power, they are young, addicted to technology armed with ethics and they enjoy punishing their favorite brands if they believe that they are not treated fair, in their desired way, or if they don’t respond to their “messages”.

Dr Yiannis Kalogerakis acclaimed expert  trainer in the field of understanding  Millennials, who brought the “Day of Understanding the New Generation” in Greece, will introduce you step by step to the “secret” code of communication and the neccesary acts to enter the world of Millennials, claiming a part of the biggest market segment.

Video features:

• Audio language: Greek
• Subtitles: n/a
• Duration: 1hr 01min 36sec

Additional material