A special masterclass in Social Marketing and Behavioral Influence by Professor Jeff French.

MasterClass contents:

• Masterclass video
• Presentation slides
• Take away points
• Other related papers

Video features:

• Audio language: English
• Subtitles: n/a
• Duration: 2hr 32min 28sec

About this Masterclass

A special masterclass in Social Marketing and behavioral influence as delivered by Professor Jeff French on 29th of April 2018 as part of the MasterClass session of The Mindspark in Alexandroupolis.

This course gives a grounding in key Social Marketing concepts and how they can be applied in the design, delivery and evaluation of programmes intended to influence the behavior of target groups.

With this course you will:

• Understand the key concepts that underpin Social Marketing theory and practice.
• Be able to identify good practice in Social Marketing.
• Understand how behavioral sciences, management and marketing theory can be applied to select implement effective social programmes.
• Understand and be able to give examples about how to evaluate and improve Social Marketing programmes.

Video features:

• Audio language: English
• Subtitles: n/a
• Duration: 2hr 32min 28sec

Additional material