Professor Jeff French is a global thought leader in the fields of behavioral influence, Social Marketing, social communication and program planning and evaluation.
Jeff has published over 90 academic papers, five books and numerous guides and tool kits on these subjects. Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University and teaches at four other universities on a regular basis. Previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2004 Jeff led the UK government review of Social Marketing and set up the National Social Marketing Centre in 2005. In 2009 Jeff became the CEO of Strategic Social Marketing Ltd.
Strategic Social Marketing works internationally with some of the world’s biggest private companies, NGO’s, global organizations such as WHO and governments on the development and evaluation of programs that aim to influence positive social and health behavior.
Jeff is a member of several national and international policy committees and a member of the Editorial Boards of four professional Journals. Jeff is a member of the European Social Marketing Association Board and the EU funded ASSET pandemic preparedness program. Jeff is also an advisor to the Dying Matters coalition, serves on the advisory committee of the European EPODE obesity prevention ‘Open program’ advisory committee and the National HIV Prevention group for England. Jeff has worked in over 29 countries working with NGO’s, private sector companies, government departments and agencies around the world on behavioral programs related to: health, transport, safety, drug misuse, sexual health, gambling, forestry, environmental issues, recruitment, obesity and animal health and service reconfiguration. Jeff is a highly sought after keynote speaker at international conferences and also offers a training and mentoring service.
Recent major successes include: