Nick is a Market Research and Behaviour Change professional with a background in Psychology and Human Behaviour. He is a UK Market Research Society Certified Member with over 20 years’ experience as a research-practitioner using qualitative and quantitative data collection, insight and psychology to inform behaviour and organisational change strategies, communications, policy design and areas such as concept and product design.
During his career Nick has provided consultancy, research and training services for clients across a broad spectrum of sectors such as: Social Research; Health; Education; Media; FMCG; Branding; NPD; Social Marketing; and Transport. His clients have included: Arriva UK Trains, Unilever, The Home Office, The Department of Health, the NHS, Thames Water, Greater Manchester Public Health Network, Boots the Chemist, Abu Dhabi Department for Transport, Bermuda Hospitals Board and The Met Office.
He is also an experienced trainer on qualitative research and consumer insight and is experienced with working with individuals and groups at all levels of organisations and society. He is the Hitch Marketing lead on Emotion Analytics.